Locally Owned & Operated Since 1978
Providing quality beverages to your community
Dixie Beverage West is a full-service wholesale beverage distributor supplying the iconic Red Bull brand to retail and on-premise accounts via professional delivery and merchandising services with a focus on win-win scenarios.
The Story of Dixie Beverage West
- 1948
Our Humble Beginnings
Dixie Beverage Company is the trading name for Shenandoah Valley Distributing Company, Inc. that was incorporated in 1948.
- 1978
Hottel Family Purchased
This company was bought by Doug and Lorraine Hottel in 1978. At that time, it was a 3 truck operation with 8 employees covering 6 counties in northwestern VA.
- 2001
Red Bull Energy Drink Exclusive Dist.
Covered all 55 counties in West Virginia, 7 counties in Virginia and 3 counties in Maryland.
- 2011
2 More Counties
Gained Red Bull distribution rights in 2 counties in Pennsylvania.
- 2017
1 Million in 1 Year
Sold 1 million Red Bull cases in one year.
- 2018
Ohio Expansion
Gained Red Bull distribution rights in 17 counties in Ohio.
- 2023
2 Million in 1 Year
Sold 2 million Red Bull cases in one year.
- Present
Serving Large & Wide
Dixie Beverage West now employs over 80 employees and has 45 plus delivery trucks on the road 5 days a week. Dixie Beverage West sells Red Bull products in parts of Virginia, West Virginia, Maryland, Ohio and Pennsylvania.
Red Bull products in parts of Virginia, West Virginia, Maryland, Ohio and Pennsylvania.
Our Products
Our company specializes in the exclusive distribution of Red Bull products, ensuring that our customers have access to this popular energy drink.
Join Our Team
Start a career with dedicated professionals and explore exciting opportunities in beverage distribution.
Red Bull Account Sales Manager
Join the ever growing world of Red Bull! Service and grow current customers within a designated route. Develop new account relationships within the route. Help customers manage their Red Bull product inventory.
Learn moreUtility/Relief Driver
Dixie Beverage West is looking for a motivated individual to work from our warehouse as utility/relief driver. This position could cover any route that works out of the Scott Depot warehouse.
Learn moreDistrict Manager
The DM is responsible for overall daily sales in their respective area of the market. They manage, drive, and inspire best in class in sales and delivery.
Learn moreRoute Sales Representative
Ensure customers utilize current promotions, displays, and marketing tools. Oversee merchandising of Red Bull product within customer locations. Monitor competitor activities e.g. new launches and price and reductions.
Learn more
Need to Get in Touch?
For any inquiries about our products or services, please reach out and we'll get back to you as soon as possible.
Address2705 S. Pleasant Valley Road
Winchester, VA 22601
Phone(540) 667-1656
Fax(540) 722-9773